Users will soon have a updated setting that permits them to reduce the amount of AI-created content appearing in their streams. This move comes as the company revealed that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift aligns with a surge in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding content creators on a competing service primarily display clips produced artificially. A large amount of this output is deemed low-quality AI content, a label for substandard, mass-produced content that is typically absurd or dreamlike.
Our research shows that numerous viewers like content created using AI tools, including computer-generated images to science explainers, and we intend to give people the ability to adjust the amount of that, according to their own likes,” commented a platform representative.
Volume and Proportions
The platform shared that there are now over a billion videos on its app identified as made with AI. In total, in excess of 100 million media items are added to the app each day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Users will be capable of limit or boost the volume of artificial media they watch by using the content preference option in the app and choosing “AI-generated content”. Additional categories that can already be modified under the tool include current affairs, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s policies oblige users to tag “realistic” artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any believable artificial content that is not labeled can be deleted under its community policies.
In addition, the service will henceforth apply an artificially created label to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting content made by AI. This measure is aimed to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is additionally establishing a two million dollar awareness program for professionals and institutions to develop educational content about ethical AI use. This program will benefit educational bodies specializing in training computer science.
Content Safety Approach
The platform has defended its safety measures, during debate over intentions to lay off a large number of content moderators in Britain. The company is set to reduce a significant number of roles in its user protection division in London, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive explained that human moderation would remain essential, but AI can protect employees by eliminating the most graphic content before it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the past year due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is really helping us work at speed.”
